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BSc in Management with Marketing

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  • Contenido
    BSc in Management with Marketing.

    People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our Management with Marketing bachelor's degree you can gain thorough knowledge in marketing research, communication and management.

    This is a specialisation of the Management programme.

        “It’s great to spend your study years abroad. I love being independent and at the same time make new friends with students from other parts of the world. I am learning to respect other cultures, religions and very different ways of thinking and behaviour. Team projects and international days facilitate sharing our traditions, yet accepting new ideas. IBS is a real melting pot.”

        Moshar Ben Zion, Israel

    • Duration of programme: 6 semesters
    • Starting date: September
    • Degree awarded by: The University of Buckingham
    • Common first year: Yes
    • Work placement available: Yes
    • Study abroad available: Yes
    • Campus: Budapest
    • Admission criteria: High School Leaving Certificate
    • Language of tuition: English

    Career Opportunities:

    Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
    Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

        "Marketing is comparable to nuclear power, you not only have to be extremely skilled and experienced but have responsible thinking to keep it under control."

        Bálint Nagy, Head of the Department of Marketing

    Programme Structure:

    Semester    Module

    1    Management and Business Context 1
    1    English 1
    1    Information and Communication Technology
    1    Legal Environment for Managers
    1    Business Ethics
    1    Academic Skills 1
    1    Decision Making Skills

    2    Management and Business Context 2
    2    English 2
    2    Finance for Managers
    2    General Orientation Option
    2    Management Information Systems
    2    Academic Skills 2

    3    Language and Culture 1
    3    General Orientation Option
    3    Marketing
    3    Career Development Skills
    3    Human Resource Management
    3    Corporate Communications

    4    Language and Culture 2
    4    Organisational Behaviour
    4    Project Management
    4    Management Skills
    4    Quantitative Methods for Managers
    4    Marketing Communication

    5    Business Policy and Strategy
    5    Operations Management
    5    Entrepreneurship
    5    Option 3
    5    Option 4
    5    Option 5

    6    Final Semester Option
    6    Academic Writing Project

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