International Management (B.A.)

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Comentarios sobre International Management (B.A.) - Presencial - Colonia - Alemania

  • Contenido
    International Management (B.A.).
    Duration of Study: 7 Semester, 1 Semester Abroad
    ECTS: 210
    Starting: Winter Term
    Location: Munich, Cologne, Hamburg and Berlin

    Language: English
    Application process: Recognized school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.

    Business without Borders:

    Globalization and the speed of information in the 21st century has increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration.

    The International Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program and is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private University for Media and Communication.

    Your benefits at Macromedia University:
    •     Top position in CHE Ranking 2014/15
    •     Small classes with intensive, individual supervision
    •     Globally recognised, state-approved degrees, accredited by FIBAA
    •     Campuses in Berlin & Munich
    •     Authentic, practice-oriented projects
    •     Highly qualified professors and industry insiders as lecturers
    •     International students
    •     Career perspective in Germany
    •     Buddy network for international students
    •     Programmes entirely in English
    •     Campus locations situated in Germany’s industrial centres
    •     International network of Partner Universities
    Course Overview:

    • Management Theory and Concepts
    • Introduction to Trade Law
    • Legislation and Corporate Governance
    • Scientifi c Research and Project Management
    • Macroeconomics
    • Corporate Accounting and Business Mathematics
    • Product Pricing and Promotion
    • Business English
    • Accounting
    • Management Accounting and Business Intelligence
    • Introduction to Logistics and Production
    • Value Chain Processes
    • Human Resource Management
    • Leadership
    • Brand Psychology Specialisation: Retail and Service Industry
    • The Service Experience
    • Semester abroad
    • Intercultural Communication
    • Business Planning
    • Microeconomics
    • Return on Investment
    • Financing and Due Diligence Specialisation: Forms of Services
    • Value Chain in the Service Industry
    • Service Experience
    • Online Services
    • E-commerce
    • Current Affairs in Management
    • International Management Specialisation: Trends
    • Innovation Concepts
    • Current Affairs in International Management
    • Internship and internship report
    • Soft and communication skills
    • Student project
    • Bachelor thesis
    • Entrepreneurship
    • Information Management
    • Strategy and Organisation
    • Leadership
    • Systems and Processes in Corporations.
    The semester abroad is in the 3rd or 4th semester.

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