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M.A. Advertising and Marketing Communications

Método: Presencial
Tipo: Maestría
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Webster University

M.A. Advertising and Marketing Communications - Saint Louis, Missouri - Estados Unidos

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Nadia Bacco
M.A. Advertising and Marketing Communications
  • Modalidad de impartición

    La Maestría se dicta de manera presencial.

  • Número de horas

    La formación se extiende durante dos años.

  • Titulación oficial

    Al concluir los estudios se entrega el M.A. Advertising and Marketing Communications.

  • Valoración del Programa

    El programa brindado por la universidad es completo en todo lo referente a conceptos teóricos y prácticos aplicados al diseño de campañas de marketing acordes. También se ven fundamentos sobre comunicación publicitaria, objetivos y estrategias en marketing, así como el análisis de las tendencias de consumo y los contextos culturales.

  • Dirigido a

    El Máster se orienta a estudiantes y profesionales relacionados al marketing, la publicidad y la comunicación en general.

  • Empleabilidad

    Al concluir la formación, los estudiantes pueden aplicar a puestos laborales asociados, en organismos públicos o privados.

M.A. Advertising and Marketing Communications - Saint Louis, Missouri - Estados Unidos Comentarios sobre M.A. Advertising and Marketing Communications - Saint Louis, Missouri - Estados Unidos
Contenido:
M.A. Advertising and Marketing Communications.

Course Type: Postgraduate.

Career Path: Marketing.

Course Category: MA.

Information

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

Learning Outcomes.

Successful graduates of this program will be able to:
   
  • Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
  • Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
  • Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
  • Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
  • Distinguish the influences of culture and international practices on global advertising and marketing communications.
Course Requirements:

  • Signed Application Form 
  • Proof of English Proficiency: 
    • – TOEFL: PBT 550 | iBT 80 
    • – IELTS: 6.5 
    • – Pearson: 53 
  • Undergraduate Transcripts 
  • Essay: 300-500 word essay on a topic of your choice OR Curriculum Vitae (CV) 
  • One Letter of Recommendation 
  • Copy of Passport ID Page 
  • Official University/College Transcripts (for Transfer Students) 
  • Some programs have additional entry requirements. Please contact your advisor for more information. 
Course Duration: 18 months - 2 years (36 Credit Hours)

 Online: No

Campus Based: Yes

Locations
: St. Louis Webster Groves

Intake: August-18. 
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