Master in Food Design - Milán - Italia - SPD Scuola Politecnica di Design - I34008

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Master in Food Design
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Contenido:
Master in Food Design .
  • Degree level: Master's degree.
  • Category: Design.
  • Study pace: Full time.
  • Program length: 12 months.
  • Location: Milan.
  • Instruction language: English.
  • Internship: Yes.
  • Start Date: March 2018
Program Description.

The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It  is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design:

– of processes, methods and spaces where products are processed, distributed and consumed;
– of food in terms of its aesthetics, communication and representation;
– of equipment and tools used to prepare and consume food;
– of all the communication activities implemented for the promotion of food products.

The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry.

Prerequisites:

BA Degree or higher  OR significant work experience in a relevant field (+ High School Diploma) Transcripts (list of subjects + grades)* (graduates only) Portfolio in digital format.

Degree Conferred:

Master’s Degree from IULM and SPD. 
The Master corresponds to 60 ECTS credits. 

Classes:

THE FOOD AND AGRICULTURE SYSTEM.

– The food and agriculture system
– The food and agriculture industry
– The distribution system in the food sector
– Eating outside: structure and leaders of the restaurant industry
– The food and agriculture areas and the territorial networks (consortium, associations, Slow Food organizations)
– Sustainability and the concept of “food sovereignty”
– The relationship between food, culture and territory in planning reception.

FOOD SCIENCE.

– Principles of human nutrition
– Food structure and composition
– Sensorial analysis of food
– Food technologies and biotechnologies
– Food properties and definition of nutritional quality of foods and food-derived products
– Conception/Design of innovative products and/or with nutritional value
– The influence of foods on wellbeing and on diseases prevention.

WINE AND FOOD CULTURE.

– History of wine and food
– The culture of food around the world
– Italian wine and food and the Mediterranean diet
– Food traditions
– Nouvelle cuisine, creative, fusion, molecular gastronomy and vegetarian cuisine.

FOOD MARKETING AND COMMUNICATION.

– Semiotics and symbols of food
– Consumers behaviours with food
– Principles of wine and food aesthetics
– Wine and food communication and marketing of food and agriculture products
– Promotion techniques in the food sector
– New marketing strategies in the food sector: the role of “viral” marketing
– Food blogger and social media communication
– Wine and food events organization
– Neuromarketing applied to the food sector
– Web communication techniques
– Newsprint wine and food communication
– Art and food.

FOOD EXPERIENCE.

– Building the experience: general principles and models
– Experience models in the restaurant and distribution industry
– Retail experience: the experience “store”
– Living kitchen: designing the food home experience
– From the “gastronomic guide” to the increased reality: new tools for food experience.

FOOD DESIGN.

– Food and agriculture design
– Elements of food design
– History of food design
– Planning the wine and food experience
– Food and design-driven innovation

FOOD DESIGN: DESIGNING FOOD AND OBJECTS.

– Food and agriculture design
– Elements of food design
– History of food design
– Planning the wine and food experience
– Food and design-driven innovation.

FOOD DESIGN: PACKAGING.

– Elements of packaging design
– Designing food packaging
– Sustainable packaging
– Solutions for an “intelligent” packaging
– Packaging design (project work).

FOOD SERVICE DESIGN.

– Elements of service design
– Customer experience and design of food services
– Food service design (project work).

Scuola Politecnica di Design: About SPD.

60 YEARS of design education in MILAN

SPD Scuola Politecnica di Design is the first postgraduate school for design disciplines in Italy, founded in Milan in 1954. Today,  SPD is an international laboratory for exchanging experiences, for developing projects by keeping a balance between function and expression, production and experimentation, thanks to the combination of its Italian roots and a strong international orientation. The young professionals that the school is able to offer to the market and the creative work developed every year are also testimony to this incredibly rewarding dialogue with companies, manufacturers and the various actors along the design chain. The Master’s courses offered by SPD are organised in collaboration with IULM University and award academic degree certificates recognised by the Italian Ministry of Education, University and Research MIUR and the relevant credits under the ECTS system.
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