Specializing master in Service Design

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Agustin González

Agustin González

Specializing master in Service Design

  • Modalidad de impartición
    Se cursa de forma presencial.
  • Número de horas
    Se completan los estudios en 1 años.
  • Titulación oficial
    El graduado de este programa se recibe con título oficial.
  • Valoración del programa
    En el Specializing Master in Service Design se brinda un entrenamiento internacional (en inglés) enfocado en el desarrollo de ideas de servicios en un contexto de investigación y capacitación. Se estudian los cambios en los procesos de delivery de servicios y productos. Se aprende a construir y elaborar patrones, experiencias de servicio e interacción.
  • Dirigido a
    Está pensado para diseñadores, publicistas, comunicadores, y otros profesionales.
  • Empleabilidad
    Al finalizar el programa podrá trabajar en el campo del diseño de servicios, para organismos públicos y privados.

Comentarios sobre Specializing master in Service Design - Presencial - Milán - Italia

  • Contenido
    Specializing master in Service Design.

    • Goals
      • design, manage, and organize the conception and implementation of a service
      • develop innovation and entrepreneurship
    • Teaching Plan: 12 Months
    • Venue: Lessons will be held at POLI.design, via Durando 38/A.


    The contemporary society has changed a lot in the last decade, accompanied by a substantial technological empowerment and important societal and economic transformations.

    Throughout our daily lives, we increasingly get in touch with a huge variety of services provided to different users and contexts, which involve different types of innovation in many fields: mobility, health, finance, insurance, tourism, hospitality, and education, just to mention few. These experiences and performances need to be designed to create value for citizens, firms, not for profit organisations, public administrations as well as governments.

    The Specializing Master in Service Design was especially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service. To achieve this purpose, the Specializing Master programme integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components.


    The Master in Service Design is an international training programme – taught entirely in English – focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.

    The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.

    It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.

    The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.
    In order to strengthen the student's abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:

    • multidisciplinary modules
    • experimental projects with real companies coordinated by international academics and professionals
    • service prototyping

    The objectives of the Specializing Master are:

    • to provide the specific training required to refine the design skills of students who have already acquired experience in the design sector;
    • to enhance the basic skills of students with a background in other disciplines by furnishing them with theoretical knowledge and practical experience in service design;
    • to furnish the means necessary to enhance the professional experience of students already in employment.

    Job description and final assessment

    The Specializing Master in Service Design trains specialists in the design of services for firms and publicsector organizations.
    The programme’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship.
    On conclusion of the programme, the participants will be able to:

    • Devise systemic innovation models for services
    • Deploy theoretical skills to operate with complex system
    • Use specific service design tools and manage redesign
    • Observe & Analyse user experience to construct a user-centred vision of complex interactions
    • Manage service conception, design and development
    • Foster entrepreneurship

    Numerous employment opportunities are available to graduates from the Specializing Master in Service Design.
    Potential roles include:

    • service designer as a specialized consultant at a design agency;
    • service designer as a consultant or employee of public-sector organizations, research centres, enterprises and authorities;
    • service designer as a consultant or employee of private-sector organizations, research centres, companies and organizations;
    • service designer as a freelance or self-employednprofessional (start-up).


    Attendance is compulsory for three days a week during the course. A maximum absence of 25% is allowed.
    The Specializing Master is completely taught in English.

    Didactic course

    The Specializing Master programme grants 60 CFU (Formative University Credits) equivalent to 60 ECTS.

    The capability to manage complexity and act upon different design levels, and the capacity for creativity and vision are the main features of a service design professional.

    These skills will be acquired through a highly experimental approach based on learning modules divided into lectures and design activities - called Service Design Pills, Service Masterclasses, Service Design Workshops - each one led by a different faculty member and focusing on a different topic.

    Didactic modules

    • Lectures: Theoretical lessons aimed at introducing the discipline, and methodological lessons devoted to the acquisition of processes, tools, and approaches.
    • Service Design Pills: Targeted seminars that delve deeper into approaches and tools through the experimentation on a topic.
    • Service Design Masterclasses: One day lectures provided by an expert or a Service Design guru to investigate cutting-edge topics emerging in the world of Service Design.
    • Service Design Workshops: Design labs, in collaboration with companies, dealing with a real briefing that is focused on user research, and the development of service ideas and prototyping.
    • Internships: 475 hours of training experience in a partner company of the Specializing Master or other companies suggested by participants.


    A maximum of 30 places are available for each edition of the Specializing Master in Service Design.

    Admission requirements

    The Specializing Master invites applications from candidates with a degree, master’s degree, or university-level diploma in design, architecture or engineering. Candidates may also be specialized in non-polytechnic disciplines for whom polytechnic skills can significantly enhance their prior professional training.

    Selection is based on assessment of the candidate’s skills, aptitude, and experience, as well as his/her goals and expectations toward the programme. The assessment is made by the Master Board on the basis of the candidate’s:

    • academic records;
    • professional curriculum;
    • (optional) interview (also by telephone).

    Significant professional experience is also considered as a criterion for admission.
    With regard to aptitude, the programme prioritizes highly-motivated candidates with creative and relational skills, curiosity, critical awareness, and a pragmatic mentality.

    Conditional admission to the programme may be granted to:

    • students enrolled at Italian universities whose final degree examination is scheduled for a date subsequent to the beginning of the Specializing Master;
    • students with foreign degrees whose validation is not yet complete.

    Admission to the Specializing Master may also be granted to students possessing Italian university diplomas or three-year degrees (awarded under the previous university regulations) or qualifications acquired in foreign countries, provided that they are accredited, submitted in the original format, translated, and certified by the Italian consular authorities in the country in which they have been awarded, and accompanied by a declaration of legal validity.

    Admission procedure

    To take part to the selection process, the application form must be completed online.

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