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Maestría de Mercadeo Internacional

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Tipo: Maestría
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Hult International Business School

Maestría de Mercadeo Internacional - Quito - Pichincha

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Contenido:
Master of International Marketing.

Description

Hult’s Master of International Marketing has been designed in collaboration with leading marketing professionals. Within 12 months, students will acquire a set of generalized skills in management and strategy as well as specialized skills in digital marketing, advertising, public relations, sales, and pricing. This combined business-marketing skill set prepares MIM students for a wide array of exciting careers that goes beyond functional marketing. MIM graduates continue on to industries and sectors as diverse as retail, fashion, technology, branding, manufacturing, financial services, leisure and tourism, and consumer goods. Program offered in London and San Francisco.

Study marketing in some of the world’s most active consumer markets. Our Master of International Marketing program is available on Hult campuses in San Francisco, or London. No matter where you choose to study, Hult’s Master of International Marketing helps you harness your energy to think strategically and creatively about marketing in a global business context.

Hult’s MIM faculty combine extensive academic experience with in-depth practical knowledge. Several Hult professors have managed their own marketing and communication firms or run major marketing initiatives for multinationals. You will learn fundamental marketing principles and practices from experts who bring a wealth of real-life experiences to the classroom.

MIM graduates will understand the power of media in all its forms and have the critical communication skills to add value to any venture. You will be prepared to assist clients with their marketing strategies, advertising campaigns, public relations efforts, brand building, and product design. Students that specialize in digital marketing will be able to advise clients on web-based strategies and techniques, an exciting and expanding field.

Duración: 12 meses

Fechas: Septiembre 2013, Enero 2014, Septiembre 2014 

MIM Toolbox Foundations

September:  Home Campus Options: Boston, San Francisco, London, Dubai, or Shanghai

Acquire the prerequisite skills and basic knowledge that are essential for success in Hult’s intensive, one- year MIB.
  • Individual Skills
  • Team Skills
  • Managerial Skills
  • Introduction to Professional Career Development (PCD continues through the academic year)
October–December: Module A

Fundamentals.
  • Understanding the Customer
  • New Product Development
  • Digital Marketing & Social Media
 One-Year MIM Curriculum.

January–February: Module B

Advancement
  • Advertising
  • Sales
  • Marketing Analytics
March–April: Module C

Mastery
  • Pricing Strategy
  • PR & Corporate Communications
May–June: Module D: 

Concentration: Sample electives 
  • Solutions Marketing
  • Strategic Brand Management
  • Business to Business Marketing
  • Foreign Market Entry Strategy
  • Digitizing Your Business
  • Digital Marketing Optimization
  • User Experience Design
  • Digital Marketing & Social Media
  • Business Creativity from Digital Leadership
Global Rotation: Remain at your home campus or choose to rotate to another Hult campus to take your Action Project and electives (6 weeks).

Campuses: Boston, San Francisco, London, Dubai, or Shanghai

Rotation Centers: New York or São Paulo

July–August: Module E

Action Project: Participate in the capstone Action Project at a campus of your choice and take an elective to supplement your knowledge in particular functional areas of business.

Global Rotation: Remain at your home campus or choose to rotate to another Hult campus to take electives (6 weeks)

Campuses: Boston, San Francisco, London, Dubai, or Shanghai

Rotation Centers: New York or São Paulo


Precio: $39,900 USD
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