MBA with Concentration in Digital Marketing - Online

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Nadia Bacco

Nadia Bacco

MBA with Concentration in Digital Marketing

  • Modalidad de impartición
    Broward International University dicta su programa en metodología online.
  • Número de horas
    La duración del MBA with Concentration in Digital Marketing es de dieciocho meses.
  • Titulación oficial
    Broward International University brinda titulación a sus egresados.
  • Valoración del programa
    Los contenidos del MBA with Concentration in Digital Marketing abordan temas fundamentales del marketing y su aplicación a la neurociencia en lo referente a generar impacto en el consumidor. El egresado podrá crear campañas y diseñar estrategias en marketing digital, analizar los diversos canales de comunicación y venta, así como para implementar estas medidas en todo tipo de negocios.
  • Dirigido a
    El programa se orienta a profesionales titulados de grado, posgrado o doctorado vinculados al marketing, la comunicación digital y las ventas.
  • Empleabilidad
    Los egresados podrán emplearse como líderes y ejecutivos en sectores o negocios relacionados a la venta y el marketing digital.

Comentarios sobre MBA with Concentration in Digital Marketing - Online

  • Contenido
    MBA with Concentration in Digital Marketing .

    Type of course: Master
    Methodology: Online
    Virtual campus
    Duration: 18 months
    Requirements: A Bachelor’s Degree or a Graduate Degree


    The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some strategies used in the field of neuromarketing. They will use the necessary practical tools to develop comprehensive digital marketing and communication strategies and tactics aimed to align organization's business and marketing objectives. We aim to prepare students for the future challenges of the digital era. After completing the Master, you will be capable to:

    -Create digital marketing plans and campaigns.
    -Analyze the different channels, as well as measure and evaluate their success
    -Design effective digital strategies to implement them in your business
    -Promote leadership skills

    You will be able to link your thesis or final master's project to a real casuistry of your current company, which may have a direct impact on the applicability of your master.

    Aside from this concentration, within the MBA, we also offer 4 different concentrations for you to choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health care Management.

    Our teaching model is designed on the basis of 3 fundamental pillars that promotes an  excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of ​​learning by doing.

    Be Limitless; Be Successful.

    Student profile:

    -Professionals in the areas related to Digital Marketing, with the objective of developing their careers with a deep knowledge of this fast-evolving marketing field. 
    -Professionals who want to develop their skills for leading teams specialized in digital marketing and e-commerce. 
    -Professionals who seek to update or deepen their knowledge of the new and existing tools in the digital environment.
    -Business, economics, management or marketing graduates who want to specialize in the digital marketing field.

    Curriculum for MBA:

    -Managerial Accounting

    -Leadership and Organizational Behavior

    -Neuromarketing (*)
    -Digital and Mobil Marketing Strategies (*)

    -Digital Tools, Technologies, and Metrics (*)
    -Social Media and Virtual Communities in Business (*)

    -Information Systems and Technology Management
    -Research Methodology

    -Operations and Project Management

    (*) Courses to be replaced by the set of elective courses related to the chosen concentration.

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